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West Cornwall Pasty Co, the multi award winning brand and the UK's largest pasty operator, has chosen the high street of Canterbury to launch their brand new store concept.
West Cornwall Food Co launched on Saturday 19th March in an impressive restoration and refurbishment of the former West Cornwall Pasty Co shop located on 22 The High Street.
The new concept revolves around St Just - the brand's own organic fair-trade coffee range, freshly made sandwiches, cakes, doughnuts and cookies. Fans of the multi-award winning, handmade PGI status Cornish pasties that parent brand West Cornwall Pasty Co is world famous for, will be pleased to see a best sellers range of freshly baked pasties in store.
Canterbury has been chosen from a number of high street contenders including sites in London to launch the new concept store.
The bustling high street and high foot fall of both tourists and locals tipped the scales in Canterbury's favour for a number of reasons including a premium local feel.
Chris Peck, Executive Chairman comments, 'The City's architecture has played a key part in deciding the location of the launch of our new concept from an interior and exterior design perspective. The goals for the new West Cornwall Food Co shop are to attract everyday customers, families, groups of friends and professionals looking for breakfast, great coffee, a satisfying fresh lunch, dinner and everything in between. The friendly corner shop feel and approachable nature of 22 High Street allows us a fantastic opportunity to reach out and meet everyone's needs with our comfortable seated area as well as our fast and efficient take-out service for those on the go'.
The interior of West Cornwall Food Co is a beautiful transformation, making the most of existing original features and using heritage materials and fabrics to remind customers of the brand's strong Cornish heritage and commitment to provenance matched with quality and value. Special emphasis has been made to ensure both the interior and exterior are aesthetically pleasing, friendly, welcoming and focus on ease of service and outstanding product.