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We're pleased to feature in the industries voice – QSR online – as they document our progress over the last year.
EXCLUSIVE: How West Cornwall Pasty Company Managed their Turnaround and their Future Plans
In 2014, West Cornwall Pasty Company went into administration before being bought out by private equity. Since that time, new management has worked hard to turn the brand around with a new focus, new look and a focus on an enhanced product offering.
We went to find out how they went about turning the brand around, and their plans for the future.
QSR: How has the company changed post its troubles last year? What are you doing differently?
'Change started with the people. A new management team was established from a mixture of people from outside the business (2 new executive Directors) and some of the exceptional young creative members of old business, who had not been able to make a real difference under the previous regime.'
Read the full article on QSR HERE